Content is about creating attention. Making your content special so users have an intent to connect.
Online marketing says you need to first connect to people’s minds, their thoughts, what do they want and need, and what’s the cultural marketing content norm for them. Second; create a story, connect to people’s hearts and their emotions. What’s going to create a reaction and inspire the users to connect? Thirdly; create value, what are you going to give, share or sell, what is your plan/intent to serve people.
UX content strategy feels that content can be looked at as a user experience problem to fix rather than a technology problem to fix. Getting your content right, who is going to use the content. What do they want to see? What are the user’s expectations, fonts, text, images sizes, video, etc, and where are these interface containers going to be positioned?
Consider the country culture and the language used for the specific topic for your users. A translation may be required for specific markets. A multilingual content strategy can include colour, font, text, currency, and format.
Stay current with the newest and latest trends, what’s the focus social buzzing in your target market. What’s being advertised, what are competitors focused on? When your focused on the market you can react faster, and create content quickly. Your content can then be relevant and your brand position can be a leader in the latest conversations. Be an expert in your topic, your knowledge and experience will be your user’s perception of your brand. Be creative and document your user’s conversations for further content.
Social media content strategy emphasizes that; when you research and plan weeks in advance, you can focus on user’s intent, rather than being responsive to your perception of user’s needs.
Online marketing expresses that your focus needs to be on saving time for people, time is scarce. If you can create content that saves people’s time to achieve their needs, wants or problems, people will listen. People have limited time and a vast amount of content distractions. It’s all about attention spans! People want content and value fast, and now, that can save them energy and time to achieve their intent.
Use smart technology apps to measure and track your outcomes and results. Analyse to see if you are creating value, post sharing, and sales. Too many click-throughs means your not creating attention for your target markets intent, needs, and expectations. What are your results? What are your competitor’s results?